London England
More on Soho


The beginnings of Soho

by NYC

On a special trip to NYC in 2009, Carole Lemire, Soho Founder and Master Stylist, found herself ready for a new path in life. After a successful career working at one of Edmonton’s biggest salons she was ready for the next step and it was at a lounge in the neighbourhood of Soho in Manhattan that the original concept of the salon was born.

Soho Master Hair Stylists opened it’s doors in Edmonton less than 12 months after the NYC trip and our Edmonton salon has never looked back. On a fun side note, it was on that same trip to NYC that Greg, Carole’s husband and Soho Barber, proposed to Carole!

Carole Lemire - Soho
London England

Our Methodology & Inspiration

Vidal Sassoon

London, England
If you don’t do it, somebody else will.
Vidal Sassoon

Our master hairstylists at Soho are comprised of passionate, well educated and creative talents. Soho Founder, Carole Lemire, has trained in NYC, London, Paris and Los Angeles with some of the most highly regarded educators in the industry.

Her passion for lifelong continuing education has carried over into the salon and for 10 years straight the entire Soho team has travelled abroad on numerous occasions to train. Be sure to ask your Soho Stylists about their time training in London or Paris or Los Angeles.

Soho 2021
& Beyond

Paris is Always a Good Idea

Paris has always held a special place in Carole’s life. Carole’s first language is French, she and her husband, Barber Greg, were married in Paris and she has long idolized world famous Parisians and global fashion designers Coco Chanel, Karl Lagerfeld and Christian Dior.

When the opportunity presented itself for Soho to offer Balmain Paris hair products in combination with trips to Balmain Paris for training, the timing felt right to reimagine Soho and bring some Paris “je ne sais quoi” home to Edmonton. In 2020, Soho was renovated to capture the feel of a luxurious Parisian apartment on Champs-Élysées.

Carole and Greg at Soho